Resolved

The one word my other half uses most often to describe me is ambitious. I have big ideas and I always have a plan to set them in motion.

Storm Dynamics was one such idea, though this one was years in the making. I love music and have a knack for writing it. It turns out that I also have a knack for teaching people music so my family thought that my career was all set out. I would be a school music teacher. What’s not to like, I get to do what I love and get job security and good further career options. There was only one problem; I hate being around people who don’t want to learn. School music lessons we sheer torture for me as, not only did I already know the standard Key Stage bits and pieces but the vast majority of my class mates saw music as a ‘doss’ lesson and had no intention of learning. Whilst I was at Collingwood College this wasn’t too much of a problem as our teachers there had devised a system of keeping us instrumental learners challenged. Grammar School, however, was completely different. Despite having a class of only 8 students our teacher did his utmost to make classes routine and dull – that was if he turned up, his duties as Head of Lower School kept him very busy. He’d say the same thing to me every day: “Oh, Jo, you play piano and what else again?” I was first study saxophone, grade 8. I was also the only saxophonist in the entire school and the only grade 8, maybe I’m being egocentric but I’d have thought that would make me memorable. Two years under the tutelage of this man and I knew that if there was the slightest possibility of turning into anything remotely like him then I had to stay away.

So I resolved.

I was going to teach instruments, not classroom music. That way I could work with individuals who actually want to learn their instruments and I would get to work at creating music (particularly appealing at the time as I hadn’t developed my love of music theory yet.) So I began giving private instrumental lessons and that’s what brings me to last year’s resolution, which I kept.

I had two resolutions last year. The first was to try online dating and the second was to grow my client base. The first was easy to keep, I signed up to eHarmony and much to my surprise met Russell as my first match and we’ve now been together for nearly a year. The second was harder as I first had to learn some business acumen. Luckily for me that is something Russell has in abundance and he started pointing me in the right direction.

The first thing is to brand yourself and the easiest way to search out competition is to plug all your ideas into google and see if anyone else has thought of them first. Have you ever tried to come up with an original title using a musical term? If not try it now because I swear everything we thought of has already been captured by someone else. After three days (yes really) of both of us trying we found that there were very few companies using the word dynamics. So we put that into Facebook and twitter and anything else we could think of and it stayed, reasonably, free.

We now had a name: Storm Dynamics. Storm because it’s eye catching and Dynamics because it’s musical. Next came the logo, which was outsourced and after that the assault on social media and local advertising.

Six months later Storm Dynamics had tripled in size and I am now officially the Managing Director of my own company. Not bad for one resolution.

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